Sellier & Bellot's 140-grain load is a plain soft-point hunting round for the 6.5 Creedmoor, for hunters who want a heavier bullet in a traditional design. The soft point is a jacketed bullet with lead exposed at the tip. It is rated at a G1 BC of .417 and leaves the muzzle at 2,658 fps.

Compared with Norma's Whitetail 140-grain, the Sellier & Bellot is a twin at the muzzle: the two leave within 1 fps of each other and kick the same in the same rifle. Downrange the Sellier & Bellot holds up better. At 500 yards, a steady 10 mph wind blowing across the range pushes it about 25 inches sideways and the Norma about 29. Compared with Federal's Fusion 140-grain, the Sellier & Bellot is slower and drops more. The Fusion starts 67 fps faster, and zeroed at 100 yards it drops about 59 inches at 500 against about 64 for the Sellier & Bellot. The Fusion kicks about 3 percent harder in the same rifle.

Buy the Sellier & Bellot if you want a 140-grain soft point that drifts less than the Norma at the same recoil. Pick the Norma if you want the load its maker markets for deer; it matches the Sellier & Bellot at the muzzle. Pick the Fusion if you want more speed and a flatter path and accept a little more recoil. For practice at the same bullet weight, Aguila's 140-grain FMJBT Target is a full metal jacket range load that starts 58 fps slower.